|
Behind the Scenes of "Front Lines" -- The Thinking, Planning and Implementation of Moderator: Susan Pennel, Media & Public Relations Manager, Cancer Prevention and Nutrition Section, California Department of Health Services
Moderator: Terri Soares, Nutrition Education Coordinator for Schools, Cancer Prevention and Nutrition Section, California Department of Health Services Whether you work with students in schools or in community settings, this interactive workshop will excite and motivate. The workshop is designed to support your understanding and use of effective nutrition integrated lessons within the school setting and support your use of consistent nutrition messages woven into community settings. Three speakers will present their experiences in project development and implementation. Be ready to learn, participate and get motivated!
Moderator: Heather Fenney, California Organizer, California Food and Justice Coalition This panel will emphasize new collaborations, diverse resources, and practical models and strategies for developing Local School Wellness Policies (LSWP). The upcoming revised California School Board Association's (CSBA) policy guide will be featured together with plans for statewide collaborative trainings by the California Department of Education and CSBA. Practical information and best practices will be provided for taking LSWP beyond basic requirements to incorporate opportunities for furthering the goals of increasing fruit and vegetable consumption and promoting physical activity through Farm to School programming. The Superintendent's Challenge will be highlighted and advocacy resources stressed as ways to supply incentives and effectively engage communities in LSWP development. California Asian American Nutrition and Physical Activity Campaign Moderator: Valerie Quinn, Chief, Regional Operations, Cancer Prevention and Nutrition Section, California Department of Health Services This workshop will include health statistics and the first data reported on diet and physical activity practices and beliefs in low-income monolingual Hmong, Chinese, and Vietnamese in California. In Orange County, Vietnamese-American community grocery stores and consumer surveys were conducted to understand fruit and vegetable consumption, needs related to food security and the use of the Food Stamp Program. Recommendations of actions to stop the impending obesity and chronic disease epidemic in the Asian American Pacific Islander communities in California will be made for the individual, community and policy levels. Advanced Social Marketing Session I - Moderator: Desiree Backman, Manager, California 5 a Day Campaign, California Department of Health Services This session series is offered in the interest of examining our effectiveness from the standpoint of two powerful change methodologies-marketing and media advocacy. The marketing method is powerful at the individual level. Media advocacy, on the other hand, provides a methodology for generating change at the policy and environmental-level. In this two session series presenters will define the difference between upstream (environmental level) and downstream (individual level) strategies. There will be a review of basic principles of marketing theory as they apply to our work and a discussion of how a more faithful application of them might strengthen downstream efforts. There will also be an overview of the basic principles of media advocacy and how they can be applied. The series will conclude with a discussion of how the two methods can best be used in a synergistic fashion. Participants are strongly urged to attend both sessions. (See 2D at 2:15 pm for Session II)
Valarie Scruggs, California African American 5 a Day Campaign, Cancer Prevention and Nutrition Section, California Department of Health Services (presentation) This session will train intermediaries working with low-income African American populations how to use the new "A Day in the Life" video to foster healthy eating and physical activity habits with class participants. Innovative School Physical Activity Programs: Dr. Susan Giarratano Russell, Evaluation Consultant - working with the California Nutrition Network, & Centers for Disease Control & Prevention (presentation) The rationale, goals, and key components of the programs will be discussed, demonstrations of the physical activities will be given, and then participants will practice the innovative approaches to physical activity - BOOGALOO!, Hoop-Hop, and skill-based sports activities. An overview of the impact evaluation methodology and results of the programs on students' and teachers' knowledge, skills, self-efficacy and -reported practices and behaviors will be shared. A question & answer session will follow the presentations.
Moderator: Hope Wilson, Policy Specialist, Cancer Prevention and Nutrition Section, California Department of Health Services Certified farmers' markets improve access to fresh fruits and vegetables for low-income communities. If the markets accept Food Stamp EBT (Electronic Benefits Transfer) cards, recipients are encouraged to spend more of their Food Stamp dollars on fruits and vegetables. During the presentation, participants will learn the basic how-to's of opening and operating certified farmers' markets in urban neighborhoods, encouraging EBT/ WIC access, and the necessary steps to garner community support and action. Presenters will describe programs to teach program participants the social and health benefits of shopping at certified farmer' markets.
Moderator: Carole Pirruccello, Community Development Lead, Cancer Prevention and Nutrition Section, California Department of Health Services The presentation will outline the projects, policy initiatives and synergy created in the collaboration between a regional California Nutrition Network collaborative, the Nutrition and Fitness Collaborative of the Central Coast and several other key regional coalitions. Photographs in the accompanying PowerPoint presentation will document a food bank garden, farm-to-school projects, field trips to organic farms and gardens, nutrition education, farmers market EBT and other projects, as well as the policy efforts of the central Coast groups. Improving Early Childhood Nutrition: Innovative Strategies to Promote Healthy Eating Moderator: Jean Soliz, Executive Director, First Five Nevada County As concern over childhood overweight has increased, a major focus has been on the school environment and older children. However, the foundation for healthy eating and physical activity is estsablished early in life and interventions among preschoolers, prior to the onset and consolidation of poor eating habits and sedentary behaviors, is key to preventing obesity. Using local and statewide perspectives, this session will provide an opportunity to discuss and consider the critical support that low-income families need to establish lifelong health for their young children.
Moderator: Barbara MkNelly, Research Scientist, Cancer Prevention and Nutrition Section, California Department of Health Services Is food insecurity really increasing in California? Come play or watch a new game show, the "$25,000 Food Pyramid" and learn more about the problem of food insecurity in your community. Get smart: learn about new local research and data on the problem. Get smart: find out what state and local policy makers can do to solve the problem.
Moderator: Susan Magrann, Nutrition Education Coordinator for Schools, Cancer Prevention and Nutrition Section, California Department of Health Services This session will present practical knowledge about the benefits of engaging youth in efforts to promote physical activity and healthy eating. Participants will learn about Los Angeles Unified School District's Nutrition Advisory Council (NAC), the city of San Francisco's "The Good Neighborhood Program" and other school and community based youth leadership programs. Successful activities and strategies implemented by the youth in these programs will be shared. In addition, information about resources available to develop a youth leadership program will be discussed.
Moderator: Jackie Russum, Nutrition Education Coordinator for Schools, Cancer Prevention and Nutrition Section, California Department of Health Services What is a "learning community" and how does it inherently provide capacity building and, more specifically, what does this have to do with nutrition? Educational reform research reveals to us that in order to change the school culture we must engage a majority of the staff in a "learning community." Staff, students and community members participate in a variety of activities and discussions in order to solve a problem. Through these equitable dialogues "students" of the learning community support each other to change themselves and their environments.
Moderator: Moira Beery, Farm to School Program Coordinator, Center for Food and Justice, Occidental College (handout 1) (handout 2) (handout 3) Throughout California, farmers and food service are coming together for the benefit of kids and communities through "Farm to School." Learn about the farm to school model, hear examples of current programs, learn to recognize local solutions for procurement and produce distribution, and discover how you can get involved in statewide work being done to support farm to school. Advanced Social Marketing - Moderator: Desiree Backman, Manager, California 5 a Day Campaign, Cancer Prevention and Nutrition Section, California Department of Health Services Continuation of Session 1E (Description under Workshop Session I)
Moderator: Jim Carman, MS, Marketing Manager, California 5 a Day-Be Active! Worksite Program The California 5 a Day-Be Active Worksite Program is working to build environments and policies that support fruit and vegetable consumption and physical activity among low-income employees where they work. The presentations by this diverse panel of professionals will illustrate successful environmental changes that have been achieved for low-income workers in public buildings and the garment industry. The panel will describe the synergy between interventions on the interpersonal, organizational, community and public policy levels that have contributed to the growing movement to make it easier for low-income workers to make healthy food choices and physical activity a part of their workday.
Moderator: Sonia Kuar, Marketing Manager, California 5 a Day Retail Program, California Nutrition Network, Cancer Prevention and Nutrition Section, California Department of Health Services Hear about fruit and vegetable promotion from the perspective of our partners-the growers, shippers, packers, merchandisers, commodity boards, and trade associations. PBH is the industry arm of the National 5 A Day Foundation. In their National Action Plan (on the conference CD), PBH proposes policy, marketing, business and communication strategies to create a fruit and vegetable rich environment. Basil Mills, who sits on the Board of PBH, also is Chair and Founder of Monterey County's Healthy Eating Lifestyle Principles or HELP. HELP is a nonprofit, private/public partnership organization dedicated to uniting the work of government agencies, regional nonprofits, schools, health care providers, sports organizations and, most importantly, the regional agriculture industry to fight the obesity epidemic and change lives by increasing the consumption of fresh fruits and vegetables.
Moderator: Jessica Micheletti, Health Education Consultant, Cancer Prevention and Nutrition Section, California Department of Health Services The California Center for Physical Activity, a program within the California Department of Health Services, provides best practices on linking public health, physical activity and the built environment. This session will highlight resources developed by the Center to create safer and more walk-and bike-friendly neighborhoods. Resources include Walkable Community Workshops and a Walk Kit designed for local coordinators to start walking clubs in their communities. Walkable Community Workshops enhance physical activity in a community by improving walkability and access to healthy food through environmental and policy change in a community.
Moderator: Jessica Bartholow, California Association of Food Banks Nutrition education practitioners know too well that having access to fresh, healthy foods remains a barrier for so many low-income families in achieving their nutrition goals long after a successful intervention. This panel will give people the tools to design a successful Food Stamp promotion plan for the community in which they work and live. The panel of experts will offer conference attendees an opportunity to learn the basics about Food Stamp eligibility and application, identify what activities are allowable under the USDA Nutrition Education funding guidelines and hear from organizations that are coordinating successful Food Stamp promotion campaigns in their own communities. Eliminating Barriers to Healthy Eating and Activity Moderator: Matthew Marsom, Development Specialist II, Cancer Prevention and Nutrition Section, California Department of Health Services This session will explore strategies to develop greater access to healthy food and to ensure safe and accessible opportunities to engage in physical activity in low income communities. The panel will profile communities that have been working to transform their neighborhoods to positively influence eating and activity behaviors. The presentation will highlight specific planning and land use tools that can be used to change the built environment and delineate overarching themes about how communities are able to overcome challenges and succeed.
Karen Bertram, Department of Health Services, WIC (handout 1) (handout 2) (handout 3) Do you want to learn, from concrete real life examples, how to more effectively coordinate efforts between Food and Nutrition Service programs? Would you like specific ideas you can replicate in your community? Learn about the key elements of successful coordination from the knowledge of well-known colleagues as they share their experience via the California SNAP initiative. "Cook Well-Live Better": Train the Trainer Cooking Classes in San Francisco's Moderator: Monica Perez, Program Manager, Cancer Prevention and Nutrition Section, California Department of Health Services This presentation reviews the process of creating a successful community collaborative to serve the needs of the Latino families in San Francisco's Mission District. This three-year process has culminated in the development of a train-the-trainer bilingual English-Spanish cooking curriculum, called Cook Well-Live Better. The field testing and implementation of curriculum has trained 30 community partners in four class series. Just five of these partners have in turn trained 150 community partners in a four month period. They are interested in sharing how community capacity building supports the process of changing community norms and behavior.
Moderator: Jackie Teichmann, Director of "Kid Healthy? Steps to Healthy Living" Orange County's school-based pilot, "Kid Healthy: Steps to Healthy Living," experienced rapid growth and support from key segments of the community. The key program strategy is to focus on promoting healthy lifestyles among school-age kids in order to prevent obesity and type 2 diabetes. Learn how the collaborative partnership operates, the role of the media partner, funders and evaluator, and the formula for success in a competitive market. Emphasis will be on the role of the media partner, ABC7-TV, and how to effectively engage public affairs support. Innovative Strategies to Improve Healthy Eating in Low-Income Debora Pinkas, Staff Attorney, Public Health Law Program Two powerful strategies are available to promote healthy eating and support nutrition education in low-income communities:
These legal strategies will be coupled with a case study of one California high school district that implemented a partial compromise of a soda ban. The session will be a blend of technical presentations and hands-on organizing tactics that can be used promote public health agendas. Improving School Communities through LEAF-Linking Education, Moderator: Elizabeth Moreno, Nutrition Education Consultant, California Department of Education Each panelist's presentation will feature successful school nutrition and physical activity strategies while at the same time including an in-depth discussion of the challenges faced and how the schools addressed those challenges, ultimately achieving success. Participants will engage with presenters and fellow attendees in using hands-on tools to help assess where their own school, district, or agency currently sits on the continuum of policy development and implementation. This will be followed by an interactive discussion on how to move forward.
Moderator: Sharon B. Sugerman, Chief, Research and Evaluation, This presentation will provide baseline quantitative results from the California Nutrition Network social marketing campaign evaluation. This survey provides a comprehensive assessment of knowledge, attitudes, beliefs and behaviors related to healthy eating and physical activity among California Food Stamp recipients and children ages 9 to 11. Implications and recommendations for campaign strategy with low-income audiences will be discussed. Bringing the Price of Healthy Foods Down: Moderator: Frank Buck, Program Advisor, Cancer Prevention and Nutrition Section, California Department of Health Services This workshop will explore models of food delivery that provide quality foods at reasonable prices and still ensure that producers, processors, distributors, and retailers get a fair shake in the deal. These new models are based on an understanding of organizational differences between "conventional" and "sustainable" value chains, the latter of which are revolutionizing options for all consumers, but especially for low-income consumers and the agencies charged with serving them. This session will define the term "value chain", explain how they operate, and show distinct differences between conventional and sustainable value chains, especially in terms of the relationship between food quality and price.
Moderator: Mark Martin, Marketing Manager, Latino 5 a Day Campaign, Cancer Prevention and Nutrition Section, California Department of Health Services This session will address the well-documented barrier that fresh fruits and vegetables are often more expensive and harder to find in rural communities and in the inner cities by providing case studies and "best practices" on how to establish a farmers' market or grocery store in low-income neighborhoods. Attendees will also learn how to advocate for safe routes to healthy foods which encourages families to consume the recommended amount of fruits and vegetables every day while allowing them to enjoy physical activity daily.
Moderator: Karen Morgan, Program Manager, Cancer Prevention and Nutrition Section, California Department of Health Services. There is increasing evidence of the link between public health and the built environment. This session will explore a range of activities for local government involvement in sustainable, population-based improvements in healthier eating and active living environments. Participants will learn to assess readiness factors and take away proven strategies for involving key decision-makers as well as persons of influence. Presenters will share insights and experiences from the City of Riverside and other California communities.
Moderator: Stephanie Nishio, Program Manager, Cancer Prevention and Nutrition Section, California Department of Health Services Learn how fotonovelas are being used in Fresno and Tulare Counties to promote healthy eating and the Food Stamp Program. This session will introduce participants to the fotonovela, an innovative tool that is being used as part of the Nutrition Network social marketing campaign. Learn how a decades old concept has been transformed to educate the Latino community. "They're not getting the message", will no longer be an excuse!
Moderator: Candice Zimmerman, Regional Lead, Cancer Prevention and Nutrition Section, California Department of Health Services Leaders from two Network collaboratives will discuss their efforts in community building, advocacy, and best practice programs. The Tulare County Nutrition Collaborative will present "Nutrition on the Go" and "Family Challenge" that are designed to overcome barriers to social marketing with very difficult to access Nutrition Network target populations. The Gold Coast Region collaborative will present their toolkit which is designed to establish and enforce nutrition and fitness policies in local governments, school systems and communities.
Moderator: Jackie Russum, Nutrition Education Coordinator, Cancer Prevention and Nutrition Section, California Department of Health Services This panel will present two unique preschool nutrition education programs. The first presentation will focus on interactive teaching methods such as poetry, art, stories, and other engaging hands-on activities appropriate for preschoolers will be demonstrated. They will also feature opportunities for creating instructional materials and suggestions for incorporating these interactive approaches into training and classroom lessons. The second presentation will highlight program evaluation strategies and outcomes of a garden-based preschool nutrition education project in Alameda County.
Moderator: Susan Mattingly, Cancer Prevention and Nutrition Section, California Department of Health Services The Steps to a Healthier Salinas social marketing campaign reaches predominantly low income Latinos living in East Salinas. It is funded by the U.S. Department of Health and Human Services as part of the Steps to a Healthier US Initiative and focuses on addressing three related risk factors: physical inactivity, poor nutrition, and tobacco use. This workshop will focus on two of the Steps to a Healthier Salinas activities.
For more information on the California Nutrition Network programs, visit www.ca5aday.com.
|
Funded by the U.S. Department of Agriculture's Food Stamp Program, an equal opportunity provider and employer, through the California Nutrition Network for Healthy, Active Families.