Conference Agenda

7:00-8:30 am	Continental Breakfast and Registration East Lobby
8:30-8:55 am	Welcome Ballroom Susan B. Foerster, Chief, Cancer Prevention and Nutrition Section, California Department of Health Services Allen Ng, Western Regional Administrator of Food and Nutrition Service, USDA
8:55-9:15 am	*"Network* Strategies for Working Together to Build the Healthy Communities of the Future"** Susan B. Foerster, Chief, Cancer Prevention and Nutrition Section, California Department of Health Services
9:15-9:35 am	*"Ask not what your Network* can do for you. Ask what you can do for the Network "** Dr. Dileep G. Bal, Chief, Cancer Control Branch California Department of Health Services
9:35-10:00 am	Physical Activity Break East Lobby Kellee McQuinn, KidTribe Founder, Creative Director, and Physical Activity Specialist Craig Blumenthal, LA's BEST, KidTribe
10:00 - 10:45 am	"Frontlines" Advertising Launch and Press Event Ballroom California Nutrition Network 2005 Media Campaign S. Kimberly Belshé, Secretary, California Health and Human Services Agency (invited)
10:45-12:15 pm	Workshop Session One 1A Behind the Scenes of "Front Lines" - The Thinking, Planning and Implementation of the California Nutrition Network's 2005 Communications Campaign 1B Integrating Nutrition Messages into the Classroom and Community 1C New Strategies for Development of School Wellness Policies 1D California Asian American Nutrition and Physical Activity Campaign Recommendations 1E Advanced Social Marketing Session I - Upstream vs. Downstream: How About Both? 1F "A Day in the Life" Video 1G Innovative School Physical Activity Programs: Implementation and Impact Evaluation 1H Field to Market: Developing a Farmer's Market for Low-Income Communitites 1I Linking Regional Nutrition and Food Security Efforts 1J Improving Early Childhood Nutrition: Innovative Strategies to Promote Healthy Eating and Physical Activity during the Early Years 1K The Latest on Food Insecurity in California
12:15-1:15 pm	Lunch/Networking Poster Viewing
1:15-2:15 pm	"Dietary Guidelines for Americans 2005 and My Pyramid: What Do They Say About Calories? Ballroom Jennifer Seymour, Ph.D. Division of Nutrition and Physical Activity Centers for Disease Control and Prevention
2:15-2:30 pm	Physical Activity Break Ballroom Richard "Swoop" Whitebear, Choreographer
2:30-4:00 pm	Workshop Session Two 2A Empowering Youth to Take Action 2B Nutrition Learning Communities: Embedded Capacity Building 2C Farm to School: Growing Healthy Kids in California 2D Advanced Social Marketing - Upstream vs. Downstream: How About Both? Session II 2E They're not alone: Enviroments that Support Workers' Health 2F Public Private Partnerships to Promote Fruit and Vegetables 2G Stepping Up to Create Walkable Communities for All 2H Preparing for Successful Food Stamp Promotion 2I Eliminating Barriers to Healthy Eating and Activity through Built Enviroment Improvements 2J SNAP: Working together toward a Common Goal 2K "Cook Well-Live Better": Train the Trainer Cooking Classes in San Francisco's Mission District
4:00-4:30 pm	Tribute to Nonnie Korton Ballroom Harvest of the Month Toolkit Unveiling
4:30-5:30 pm	Plenary Panel: The Nation's Agenda for Obesity Prevention and Healthy Eating and Physical Activity Moderator: Susan Foerster, Chief, Cancer Prevention and Nutrition Section George Flores, MD, MPH, The California Endowment Loel Solomon, Ph.D., Kaiser's National Director of Community Health Initiatives
5:30 pm	Poster Presentations/Reception East Lobby

7:00-8:00 am	Nonnie Korten Memorial Walk to the Rose Garden (Plaque Presentation for Nonnie) Meet at the Front Entrance of the Sheraton Grand Sacramento
7:00-8:00 am	Continental Breakfast/Networking Ballroom
8:30-8:45 am	Welcome Ballroom Susan B. Foerster, Chief, Cancer Prevention and Nutrition Section California Department of Health Services
8:45-9:45 am	Plenary Address Dr. Jerome D. Williams, University of Texas at Austin
9:45-10:00 am	Physical Activity Break Julie Frank, Project Director, SPARK, Sports, Play, Active Recreation for Kids Program
10:00-11:30 am	Workshop Session Three 3A Increasing Program Impact: Media and Partnerships 3B Innovative Strategies to Improve Healthy Eating in Low-Income Communities for Food Stamp Eligible Families 3C Improving School Communities through LEAF - Linking Education, Activity and Food *3D Evaluating the California Nutrition Network* Social Marketing Campaign 3E Bringing the Price of Healthy Foods Down: Not all food - delivery seystems are created equal 3F Safe Routes to Healthy Foods: Empowering Ethnic Communities 3G Improving Healthy Eating and Active Living in California Cities 3H The "New" Communication Tool: The Fotonovela 3I Nutrition Network Collaboratives - Leading the Way 3J Keep It Active! Hands-On Instruction and Evaluation for Preschool Programs 3K Steps to a Healthier Salinas**
11:30 am-12:15 pm	Plenary Presentation Ballroom Alice Waters, Executive Chef, Chez Panisse
12:15 pm	Wrap-Up Ballroom Visual Presentation of Local Projects David Ginsburg, Assistat Chief, Cancer Prevention and Nutrition Section, California Department of Health Services

1:30-3:30 pm

Geographical Information System Training

Department of Health Services

for Regional Nutrition Network Lead Agencies

Enterprise Training Room

1:30-4:30 pm

Impact Evaluation Training

306

Andy Fourney, DrPH

This post-conference workshop is targeted toward Network contractors who have participated in an impact evaluation training in the past two years. After the workshop participants will be able to:

Describe and apply an Evaluation Model
Write an impact evaluation objective into a SOW format
List the Network's expectations for impact evaluation
Tell a story about some of strengths or lessons learned from two years of impact evaluation

For more information on the California Nutrition Network programs, visit www.ca5aday.com.

Funded by the U.S. Department of Agriculture's Food Stamp Program, an equal opportunity provider and employer, through the California Nutrition Network for Healthy, Active Families.